Family Meal Essay

In her essay, â€Å"The Magic of the Family Meal,† Nancy Gibbs, explains the important role of having meals plays on children. Gibbs begins her essay by telling us how valuable having a family meal is and the positive outcome. She believes that having a family meal, more than three times a week, with no interruptions, can have a great power over a family’s communication skills. Gibbs then explains that children who eat meals with their families, are less likely to get into trouble and eat healthier. She writes, â€Å"Studies show that the more often families eat together, the less likely kids are to smoke, drink, do drugs, get depressed, develop eating disorders, and consider suicide, and the more likely they are to do well in school, delay having sex, eat their vegetables, learn big words, and know which fork to use†(209-210). Gibbs then starts explore the negative effects of not having family meals. She writes that 45 percent of all family dinners have the TV running at the same time as the meal is being eaten. This is part of the reason kids feel like their parents aren’t proud of them as well as why there is tension among that particular family Gibbs states. She then concludes that back in the day dinner was a very precious event for most U. S. families. Overtime however, Gibbs believes this has dissipated due to social, economic, and technological factors. As a result, families became busier with these factors, which made it harder for families to sit down. Meanwhile, the message embedded in the microwave was that time spent standing in front of a stove was time wasted,† (211) Says Gibbs. She explores the effects of the fast food business and what role it played in destroying family meals and its importance. Overall Gibbs concludes that every family needs to have an uninterrupted family meal time, whether it be breakfast, lunch, or dinner, family meals are important, and writes, â€Å"So pull up a chair. Lose the TV. Let the phone go unanswered. And see where the moment takes you† (213). After reading Nancy Gibbs Essay, I looked back at my life and all the family dinners I have had. My parents got divorced when I was really young. Even though I lived with my mother and my sister, we stopped eating as a family every night. My mother got a job as a banker, where she left at 7 am and didn’t come home until around 7 pm. Thus, all of our meals were at the babysitter’s house, sitting by ourselves. After my father moved to Lincoln city and got married, we went to his house to visit every weekend. We sat down as a family to have a meal every night. We did not have phones, TV’s, or any other interruptions. At the dinner table we always had pretty in depth conversations which brought us closer as a family. It always made my sister and me feel like we were important and our dad was proud of us. After my father and his wife had their second child, my father cut us off and he didn’t have us come over very much anymore. My sister and I both started acting out in the beginning of middle school year getting into trouble, experimenting with drugs and hanging with the wrong crowds. Regardless of what we had been told, we didn’t care. Soon my mother got married to my step dad. We started having family dinners again, and my sister and I straightened up. Now that I look back, I do see how important it was for my sister and I to have family meals. These days, it is hard with the world moving so quickly, with jobs and school to sit down and have family dinner. However, we manage to make an effort successful or not, it brings us closer together and we know how important it really is now.

The Impact Of Personality And Gender Of Branding Decisions

Personality and gender have an impact on branding decisions and reactions by consumers. Therefore, it would serve businesses well if products and services are shaped around customer preferences, knowing their unique and particular needs, and their sense of aesthetics. An evidence to support this contention is a study called ‘visual marketing’ in which participants were shown a slide containing stimuli for testing while an eye-tracking equipment monitored their eye movements. Afterwards, they were asked to indicate how much they liked/disliked the stimuli.Results showed that there is a clear correlation between the number of fixations on an image and subsequent spontaneous and prompted recall of that stimulus. There is also a better recall of images the participants had liked. This means, therefore, that when advertising or branding a product, the emphasis should be the need to know and understand the target audience, and what they like to see. Factors like space, color, imagery or details were found to have an effect on the beholder.For example, children would associate dark colors with negative emotions while happy emotions for bright ones. They would also prefer large figures to smaller ones. While the marketing rule stipulates that the costumer should always be the focus, however, the factor of the creator and the â€Å"production aesthetic† may deter the accomplishment of this end. Creatives tend to impose their personalities in their creations. Each creative has his/her own sense of self which always, consciously or unconsciously, come out through the work.Behind the brands out there in the market could be the reflection of personalities of the creatives who made them. An implication of this is that creatives will tend to produce work that reflects their own career aspirations, creative impulses, ethics and beliefs. They would produce advertising that appeal to themselves. They would produce work that they find appealing and interesting to them instead of to the consumers, contradictory to the marketing idea that the consumer preferences should take precedence over that of the creatives.Aside from aesthetic preferences, the gender of the creative also affects the branding of products. Gender affects the graphic expression of the individual. One’s shape, color, detailing and perspective preferences are usually associated with the gender one belongs to. To ensure that the product or service appeals to the target consumer, the ‘production aesthetic’ and the ‘preference aesthetic’ should be the same.The personality and gender of the creatives should be aligned with the consumers. Recruiters should hire marketing staff members whose personalities and genders are congruent to the external stakeholders. In an era of high competition, delivering products that appeal to specific customer segments is a high priority. Reference for the journal: Authors: Moss, Gloria Source: The Journal of Bra nd Management, Volume 14, Number 4, 1 April 2007 , pp. 279-300 Publisher: Palgrave Macmillan

Is poverty the main factor affect crime

In the essay I'm going to talk about criminology and criminology is the scientific study of crime and criminals. Is one social group Involved In crime more than other social groups? Crime Is an unlawful act punishable by the state, harmful act or Arnold's against the public which the state wishes to prevent and which, upon conviction Is punishable by fine, imprisonment and in some countries death.No conduct constitutes a crime unless it is declared criminal in the laws of the country and poverty is the state of being extremely poor and being without things, having little none, not many material possessions and the need of essential goods. Being poor means people have nothing and struggle to survive every day. Some sociologist have suggest that being tortured with poverty after a while leads to evil thoughts and the struggle of being in the poverty cycle committing crimes gradually becomes a new way of them wanting to break out of the poverty cycle some say there a high correlation of poverty with crime .According to mainstream media under/working class citizens are more exposed towards crime, many theories of crime are based on national statistics with are taking out every year. According to official data the working class group are more likely to commit crimes then the middle class, sociologist have taken these figures and came up with theories on the case.Sociologist are beginning to seriously question if poverty is the main factor by using correctional data , this essay is going to argue about the factors affecting crime, if it's based on social statues or if more factors are involved. I will begin by stating that there actually is change in crime but also the people committing the crimes, although I'm talking about crime and the influences I'm still going to bring in other factor that ay have had an influence on the individuals committing the crimes . Or example psychical factor such as the biological explanations, sociological explanations and social biolo gical; I'm also going to be talking about the modern crime theories, sociology theories of crime, subcultures explanation of crime, biology theories and crime, genetics and criminal behavior ,psychological theories of crime and personality and crime expansions are psychology factors I'm going to people talking about and I'm going to talk about sociologist theories such as other crimes such as fraud, crime of passion , serial murder etc.Bear absolutely no link to poverty this suggest they may be an inverse link, since poor people are not in a position to carry out a crime like fraud or insider trading. No matter how much norms and values an individual has if poverty threatens his or her life then there likely to indulge into such criminal acts and could try to attack the prevailing social structure. Mom timer honest people who hate corruption from the depth of their soul fails to keep their mental balance and due to pressure of poverty they indulge Into crimes just to maintain their existence , the mainstream media only looks at the crime committed Instead of ending the real cause that lead the committee to such and act.Psychology AS for AKA [Crawled Clark Mildred] Fourth Edition psychopathology (Abnormality) section I used Psychology AS for AKA to do research on Freud this was a really good start for me, it clearly showed the psychology behind and crime and how I could structure is in my essay. But in reality I had to do more research of psychology behind crime on the internet because the book wasn't able to give out clear criticism of Freud theory and the criticism were needed in order for me to have a balanced argument.Overall the psychology be was very useful in giving me point hat I can adapted on and structure it into the essay but even though the little bit of information they had was helpful I personally believe it wasn't enough to help Sociology AY for AKA [Stephen moored Steve Chapman Dave Keen] Third edition crime and deviance section I used sociolog y AY for AKA to do research on criminology, I personally believe out of the entire book I went though it had the most information for me, it was useful and very resourceful.But the only problem I had with the book is that it had a lack of criticism for my essay and I needed it to keep my argument balanced. Overall, the sociology book was the most useful out of everything in my research but even though it was useful it still pushed me to for further research. John William] the seductions of crime' In this newspaper article John William tried to explain why crime exist with sociological evidence supporting what he has written, this was useful because [Tracy childish and Robert McDonald] ‘Understanding youth subcultures' Discussion MARXISM AND CRIME Marxist theory in general is that they believe that capitalism can only thrive though the explorations of the working class, Marxist believes that they're a clear link teen human nature and the way we operate in a capitalist society.M arxist believes that capitalism is not only an economic system but is also a political system, in all aspects of society ; this provides the bourgeoisie with a supple mass of workers who do not mind working for external rewards of a constant wage. Some people say that the main factor that links in with crime is poverty and strong example of people who think this is Marxist. Marxist see crime as not coming from moral or biological defects but defects with social order (social control), Marxist say that crime happens because of social class differences . Irking class crimes are a lot more common if you don't conform to the unjust system then you will be punished, for example intuitions such as the polices and the Justice system encourage individuals to conform. Marxist argues that white collar crimes with tend to be committed but middle class are ignored , while blue collar crime which are crime committed by working and underclass such are robbery are more focused on in the media. Mar xist say this is a superstructure because it maintains and reflects ruling class ideology. The state (people in politics) who are part of the middle class pass laws which is inefficiency towards them .Laws are made by the state which represent interest of the state which has positive impact on ruling class and negative on working. Marxist would also argue that crime is an inevitable part of capitalism as it stem from social inequalities because working class crime is caused by labor exploitation and lack or materials. Traditional Marxist believes that majority of the population are exploited by the ruling class (the bourgeoisie), exploitation provides the key to explaining why less privilege people commit crimes. They focus on the unequal conflict between the woo classes of society.Marxist believe it's by nature it inevitably causes crime, this is called carcinogenic ; Marxist see crime in the capitalist system as a tool of the ruling class where they can control the working class a nd crime Marxist say crime is unavoidable because of the result of the oppression the working class are in by the state. An example of were the state oppresses the working/underclass is that 80% of laws that exist is to protect private property, this suggest that the state are more concerned about martial and possession then they do about they're society and the peoples well-being.Neo Marxist are another branch of Marxism also known as radical criminology; they discuss more contemporary ideas of crime. They believe that the Marxist theory is too simplistic they are wider factors that lead to recidivism. Traditional Marxist view crime in 3 key aspects; Carcinogenic capitalism – idea that crime is inevitable because of the nature of capitalism is Marxist idea that crime and their ideas e. G. Such as saying crime is a result out of political anger.Carcinogenic capitalism is the Marxist idea that crime is inevitable because of the nature of fatalism. ; The state and law making- l aw enforces widely supports the ruling class over the working class because the law making widely supports the ruling class over the working class, Marxist claim that laws enforced are very selective and repressive e. G. The police largely ignores crimes of the powerful in society and instead focus on; Ideological functions of crime and law-Marxist claim sometimes laws are passed that- on surface to benefit the working class.According to the Marxist theory of crime it highly suggests that they do believe that poverty is the main factor when talking bout crime. However, one criticism of Marxist theory towards crime is white collar crimes. White-collar crime refers to financially motivated nonviolent crime committed sociologist Edwin Sutherland in 1939 as â€Å"a crime committed by a person of respectability and high social status in the course of his occupation. † An example of a white collar crime is false advertising, anti-trust violations, environmental pollution or dumping product on the market below cost.This goes against Marxist theory because they believe that crime is only done by the working class because of the huge divide teen the upper and the working class but Marxist theory doesn't explain why middle class people are committing crimes. White collar crime carried in a business or fraud. Because most of the time it is done on a smaller scale, it is harder to detect when the crime is being committed. However, when it is caught out, a lot of the time the criminal isn't punished as harshly.Reasons for this could be that the crime isn't as serious as violent crimes or to save the reputation of the company that the person has been stealing from whilst working there. However, in larger scale situations, the crime is more than likely to be reported. One the other hand, another criticism to Marxist is Cambridge University study and they came to the conclusion that Poverty is not an excuse for crime as morality is the biggest factors commit crime beca use they lack morals and not Just because of the environment they live in, according to a new study.Cambridge University studied around 700 young people in Petrography for over a decade and discovered that most adolescent crime is not Just because of poverty. In fact, while it is agreed that urban environments trigger some young people to commit crime, it is their morality which is the biggest factor. Other managers that were experiencing similar situations as the young criminals remain highly resistant to committing crime because they were raised with morality.Functionalist perspective on crime Functionalist main theory is that believe social order benefits everyone, crime is bad as the weak suffer, social progress would be limited by disorder and all would suffer, thus crime must be limited, some crime can be positive. They believe some crime can be positive because can act a warning device, can help society progress, provides employment, acts as a safety valve, helps social cohes ion, reinforces the boundaries f society.Druthers believed in consensus and the need for social order, basis of society was a set of shared values which guide our actions called the collective conscience, tells us what is acceptable and what is not, re-affirming boundaries, and anomie. Functionalist believe that crime is inevitable in society, this means that it's almost impossible for crime not to exist because not everyone will buy into the collective sentiments of society and some few may deviate from these social norms and beliefs Druthers argued that crime is an inevitable and normal aspect of social life.Crime is present in all types of society; indeed, the crime rate is higher in the more advanced, industrialized countries. According to Druthers, crime is an ‘integral part of all healthy societies'. It's inevitable because not every member of society can be equally committed to the collective sentiments (the shared values and moral beliefs) of society since individuals are exposed to different influences and circumstances, it is ‘impossible for all to be alike' . Functionalist believes that certain amount of crime and deviance as normal and an integral part of all healthy societies.This is because it acts as a ‘safety valve', providing a relatively harmless way for someone to express their discontent. For example, Cohen said that â€Å"prostitution family', this is because he believed this crime of prostitution could relieve the stress in a discrete way without damaging the rest of the clients life. Clarinda said crime also served the function of acting as a warning device. This is because the crime indicates that there is an aspect of society that is malfunctioning. So the crime draws attention to the problem within society, which can then be fixed.Druthers said that crime in society isn't genetically produced, but is natural in society. However, he did say that too much crime was dangerous in a society, and this is an idea Morton de veloped. To conclude Functionalist believe that crime is inevitable which means that anyone can commit it, this is because not everyone will buy into the collective sentiments of society and some may deviate from these norms and beliefs. However, Druthers doesn't explain why certain people are more likely to commit crimes than others.He appears not concerned with this problem – he was most interested in the nature of the relationship between crime and order in society. If questioned on individual motivations of criminals, he would probably have invoked their lack of solicitation. Also, he stresses harmony of society and the belief that the law reflects the interests and views of the majority of the population, but he seems to ignore the concept of power – it is generally accepted that in all societies some groups have greater ability than the bulk of the population to influence the law making process.Marxist, for example, argue that the powerful in society control the law making system along with everything else and thus are able to pass laws which eight appear to be fair but which actually work to help preserve their position of power. Thus, the criminal system may not be as harmonious as Functionalists believe; indeed, Functionalists are often criticized for looking at life through rose tinted glasses which means they see everything as it was positive but they don't look at the true picture.Biological theory of crime Another factor they may have a link to crime is the biological theories of crime. Biological Theory is a peer-reviewed scientific Journal covering the fields of evolution and cognition. Biological theories are based on the nature versus nurture debate. Are we born criminals or do we learn crime, biological theories also see crime as a form of illness caused by pathological; factors specific to certain classes of individuals which is bad behavior vs.. Sick behavior. ‘Does the way you look say that you are a criminal?Limbos (18 76) introduced the first theory. We can assume that some people are â€Å"born criminals†Punishment is inapplicable. Limbos (1876) believed that you have an innate predisposition towards criminal behavior, In other words crime is something you are born to do. We frequently make inferences about another arson's character based on his/her appearance Ancient Greeks and Romans believed in â€Å"physiognomy' (physical features can reveal a person's natural disposition) for example â€Å"Do not trust beardless men and bearded women† .Cesar Limbos was an Italian criminologist who in 1876 promoted the theory of ‘anthropological determinism' that essentially stated that criminality was inherited and that someone â€Å"born criminal†Ã¢â‚¬Ëœ could be identified by physical defects, which confirmed a criminal as savage. Limbos believed that by studying someone's physical features, you could identify a potential criminal. Lumbago's criteria for this cheekbones, flatte ned or upturned nose; handle-shaped ears; large chins, very prominent in appearance; hawk-like noses or fleshy lips; hard shifty eyes, scanty beard or baldness and insensitivity to pain.Limbos finally concluded that a criminal would have long arms. Lumbago's studies of female criminality began with measurements of females' skulls and photographs in his search for â€Å"atavism†. He concluded that female criminals were rare and showed few signs of â€Å"degeneration† because they had â€Å"evolved less than men due to the inactive nature of their lives†. Limbos argued it was the females' natural passivity that withheld them from breaking the law, as they lacked the intelligence and initiative to become criminal.Limbos had also stated that these criminals behaved in a different way to everyone else. These different behaviors are as follows an inability to adjust to social and moral issues an inability to differentiate between right and wrong, a low inability to sh ow any kind of guilt or remorse, an inability to show any kind of feelings toward, and an inability to form any kind of relationship. However, Biological theory as much criticism but in the following paragraph I'm only going to speak on 3 of them.The first criticism is Goring (1913) in his experiment he criticized Limbos on the issue of born criminal and found that such thesis is inaccurate as well as dangerous, he tested a group of criminals and non-criminals to see if they showed any differences in behavior and he found that no significant difference between them, he then concluded that no one is criminal until he or she commits a crime.Another criticism of the biological theory is environmental factors, this is because hey may have had a poor family history in which they were deprived of their mother at a young age (hence maternal deprivation) or they lived in poverty for many years and had trouble coping with bills or buying food to eat. They may have been subjected to crime at a young age because they may have had a parent who took drugs or smoked and if there was no money to buy the drugs then they would be made to steal in order to get the money.However, the next criticism of the biological approach is stereotyping and encouraging stereotyping would then encourage prejudice and discrimination. For example if children are shown a picture of a man with upturned nose; handle-shaped ears or large chins , they will indicate a negative attribution towards the picture rather than to a picture of a man without upturned nose; handle-shaped ears; large chins (these features on a man are known to be a good indicator of being a criminal).Yet, the only problem with stereotyping is that there is no strong evidence to prove it and that the research methods used were defective. It has also been criticized on methodological grounds because a proper control group hasn't been used so it can't be reliable. Psychological explanations of criminal behavior Psychological theor y which has first developed by Freud this states that all humans have natural drives and urges that is repressed in the unconscious. Additionally, all humans have criminal tendencies. These tendencies are curbed, however, through the process of Colonization.A child that is improperly socialized, then, could develop a personality disturbance that causes him or her to direct antisocial impulses either inward or outward. Those who direct them inward become neurotic while those that direct them outward become criminal. Freud had his own views on what makes a as a result of an overdeveloped superego. People with overdeveloped superegos feel guilty for no reason and wish to be punished in order to relieve this guilt they are feeling and committing crimes is a method of obtaining such desired punishment and relieving guilt.In effect, a person commits the crime so that they can get punished and thus relieve guilt – the guilt comes before the crime. According to this view, crime is a result of a poorly integrated psyche. Freud also identified the â€Å"pleasure principle†; that humans have basic unconscious biological urges and a sire for immediate gratification and satisfaction. This includes desires for food, sex, and survival. Freud believed that if these could not be acquired legally, people would instinctively try to do so illegally.Freud also believed that people have the ability to learn in early childhood what is right and what is wrong and though we may have an instinctive nature to acquire what we desire, such nature can be controlled by what is learned in our early years. He believed that people primarily get moral principles as a young child from their parents and that if these were missing because of poor renting, that child would grow up into being less able to control natural urges to acquire whatever is needed. However, the greatest criticism of the psychodrama approach is that it is unscientific in its analysis of human behavior.Many of t he concepts central to Fraud's theories are subjective and as much impossible to scientifically test. For example, how is it possible to scientifically study concepts like the unconscious mind? In this respect the psychodrama perspective is unfeasible as the theories cannot be empirically investigated. However, Kline (1989) argues that the psychodrama approach comprises a series of hypotheses, some of which are more easily tested than others, and some with more supporting evidence than others.Also, whilst the theories of the psychodrama approach may not be easily tested, this does not mean that it does not have strong explanatory power. Nevertheless, most of the evidence for psychodrama theories is taken from Fraud's case studies e. G. Little Hans. The main problem here is that the case studies are based on studying one person in detail, and with reference to Freud the individuals in question are most often middle aged women from Vienna I. . His patients. This makes generalizations to the wider population (e. G. The whole world) difficult.Another problem with the case study method is that it is susceptible to researcher bias. Re-examination of Fraud's own clinical work suggests that he sometimes distorted his patients' case histories to ‘fit' with his theory Galloway, 1991. The humanistic approach makes the criticism that the psychodrama perspective is too deterministic – leaving little room for the idea of personal agency I. E. Free will. Finally, the psychodrama approach can be criticized for being sexist against women. For example, Freud believed that females' penis new made them inferior to males.He also thought that females tended to develop weaker super ego and to be more probe to anxiety than males. Also the theory such as id ego and superego are difficult to define and research. Sub cultural Explanations of crime Subcultures theories are theories which examine the behavior and actions of various groups within society these groups which rej ect or depart from the subcultures, and subcultures theories attempt to explain why these groups most are concerned with youth gangs' and gang delinquency engaged in criminal acts . N 955 Albert Cohen came up with status frustration ,this is seen as a functional perspective of subcultures behavior (it improves their status) many working class youths who cannot gain status legitimately, become frustrated and therefore try to gain status through illegitimate means then they create their own subculture and reject the norms and values of mainstream society. Cohen have noted that Delinquency was lower in areas of high economic status while it was seen to be high in areas of low economic status linking back to Marxist theory that people of a lower class background are more likely to commit crime.Their studies also found that these findings remained constant over time, They therefore came to the conclusion that â€Å"delinquency-producing factors are inherent in the Community and is cultu rally transmitted. Another explanations for subcultures and crime is Miller (1992) and Miller does not see the criminal behavior occurring due to the inability of the lower class groups to achieve success. Instead, he explains crime in terms of the existence of a distinctive lower class subculture.He believes that this lower class group has for centuries possessed their own culture and traditions with a fundamentally different room those in the higher classes. This thus suggests that this lower class culture has been passed on not by one generation but for much longer than this. What are the Concerns of this Culture, Compared with the Higher Strata? Toughness: this involves a concern for masculinity and finds expression in courage in the face of physical threat and a rejection of timidity and weakness.In practice this can result in assault, and battery as the group attempt to maintain their ‘reputation'. Smartness: this involves the ‘capacity to outfox, outwit, dupe, and take others. Groups that use these sequences, include the hustler, conman, and the cardsharp, the pimp and pickpocket and petty thief. Excitement: Involves the search for thrills', for emotional stimulus. In Practice it is sought in gambling, sexual adventures and booze, which can be obtained by a traditional night out on the town. Fate: They believe that little can be done about their lives – what will be will be†¦Trouble: young working class males accept their lives will involve violence, and they Will not run away from fights. However , one criticism of sub cultural theory is Miller claim that the six focal encores are central of sub cultural tradition but he doesn't give enough evidence to show that this is lower class values , therefore how are we supposed to trust miller theory on sub cultural if it's not reliably. Also miller says that it applies to male's right across the class structure but doesn't give any mythological evidence.Another fundamental weakness of these theories stems from precisely this: an overemphasis on the importance of a ‘gang response' to crimes, it places far too much attention on a group response rather than on individual responses. Notwithstanding the fact that cost Juvenile crime such as Joy-riding is conducted by ‘gangs', these theories fail to explain why crimes such as rape and murder, which are very individualistic, occur Gender and crime According to official static there an overwhelming predominance of males compared with females on committing crimes.Given this there has to be something in the these difference . Len the paragraph I'm going to explain why there are gender differences in offending rates and to be able to explain sociological evidence for the reasons from different offending rates,. Sex-role theory argues that women are less keel to commit crime than men because there are core elements of the female role that limit their ability and opportunity to do so. There are a number of differe nt versions, all of which can fit quite comfortably together.The first form of sex role theory is solicitation, this is the process by which children and adults learn from others. We begin learning from others during the early days of life; and most people continue their social learning all through life process : according to this approach, girls are socialized to be famine, polite and innocent while boys are socialized to be masculine strong and powerful. Over all this explains the large inequality when it comes to crime suggesting it's not males fault that they commit crime its societies fault for enforcing social roles on children.According to Gender and crime theory male colonization is the main factor of crime. The second form of sex role theory is Normalization this is the idea that males are opportunist because they have m However, the gender and crime theory is criticized because Frances hedonism say that criminology has tended to be dominated by males, in the main they have been studied by men and the studies have been about men. This may be an explanation of the big difference between males and females in crime .Frances hedonism has suggested 3 reasons for this and the first one is the most obvious and it's that male dominance of offenders this has an impact because many sociologist are more likely going to study them rather than the minority of female offenders . The second explanation for lack of information on female crime is male domination in sociology and this suggest that the majority of academics have been male this suggest investigations have been a reflection of males view points and intersect.And the last reason hedonism put forward was sociological theorizing this is the idea that male sociologist constructed there theories and not thinking how It could be applied to females, this is because most traditional theories are gender blind in affect that means they ignore the specific viewpoint of women. To conclude the objectives of this essay was to argue if one social group involved in crime more than other social groups?Make a clear distinction between what other factors cause crime, to analysis the arguments for and against whether poverty is a justification of crime and to draw a conclusion to weather poverty is the mother of crime. I believe that in my argument I was able to reach all my objectifies . The original purpose of this study is to examine the different perspective on crime and come to a sensible conclusion on whether it was Justified for people under the bread line to commit crimes and to come to a conclusions if it is fair for them to go prison if being court..By looking at the evidence and argument, I must conclude that poverty is a key factor when approaching the theory of crime, the reason why I say this is cause both Marxist and the sub cultural theories both agree one the fact the poverty and crime have and ongoing relationship, but they also bring in key evidence to back .But according to the info rmation I got from my AY sociology book middle class individual It would have been unwise from the outset to assume that I would have come to an absolute Answer to my research question due to the wide range of factors that have been researched. The project has allowed me to explore to a great depth a topic not only of great interest to me, But one that will bear great important during my future as a social psychologist.

Self reflection on culture and communication Assignment

Self reflection on culture and communication - Assignment Example Due to the research work, we came across valuable information regarding Japan. It is known as the â€Å"Land of rising sun†. Japan is a developing country with one of the largest economy as well as largest import-export facilities (MacQueen, 1998). Besides, information that was gathered was that Japan can improve the life expectancy along with lowering the rate of the infant mortality and the total population of Japan is approximately 126 million. With this large amount of population, Japan has an enriched traditional culture, which evolve from the culture of Asia, Europe along with North America. It has the heritage culture in terms of traditional Japanese crafts, paintings, literature as well. During the time of gathering all these information about Japan, we all faced some difficulties but we worked hard to manage the successfulness of the project (MacQueen, 1998). Our teachers give us this type of presentation, in order to enrich our knowledge and learning. Besides, this helps to develop our basic inner selves in terms of group activity, leadership, collectivism, as well as motivation while working in a team. During this research, three of us worked in a team, to find out several cultural determinants, which distinctively differentiated from other culture. My part of job in this presentation is to research about following dimensions, which would show clearly; ‘Power distribution’ is unequal for this Asian country, which means that the country has ‘high power’ as well as ‘low power’ distances. From the understanding gained after collection of research, I can conclude that Japan has a centralised structure, where a former instruct the juniors. The culture of Japan is different from others as they obeyed instructions from seniors and follow collectivism to work efficiently. On the other hand, from the infor mation gathered regarding cultural differences it can be stated that European countries has a flat as well as

Internet Privacy Research Paper Example | Topics and Well Written Essays - 2000 words

Internet Privacy - Research Paper Example Another sensitive matter is that a person in most cases is not even aware of the fact that she/he is being watched. Various intelligent software, bots and sensing devices follow everything from the mouse movement, to the clicking behaviour, to the websites visited to basically every activity performed. Usually this information is used for marketing purposes but more often than not this information goes to a database that has no right to store personal data. The basis of internet was a free agency, where everyone has access to all the information in the world. One would think that on the basis of what internet was formed it is against ethics to be constantly monitored. Nowadays it is the burgeoning social media that causes more problems, not every one is aware that all the profiles that they make online, all the images uploaded are eventually liable to be stored. Internet privacy provides a person with the right of storing and displaying their information online and not be distributin g it to third party members. A number of experts do argue that as the information is posted online, every person accessing the internet has a right to view it. The concept of internet and privacy together cannot exist thereby. It is important to teach and tell every internet user about how vulnerable they are online, they should be made aware of all the risks they face and how the information posted online is permanent. Most people are not aware of this fact which is why many argue about the right of privacy. There are mainly two types of concern over privacy. One is that the information collected can lead to the individual’s identification. This is called personally identifiable information; this is usually done by spyware, website operators etc. The other is monitoring of email and web usage by ISPs or the government for security purposes. Government, security agencies all have the right to accessing information over the internet. It often becomes the matter of security not just for an individual but for the whole nation as well. For them it is extremely crucial and also the matter of life and death to have access to information and find criminals and terrorists. However various laws are in place for internet privacy and more are being formulated as vulnerability constantly increases online. Activities that reveal personal information online: 1) Signing up for an ISP: Every person is assigned an IP address once they access the internet. This is a number that cannot personally identify you. But the ISP knows which IP address is assigned to which client. Thereby just accessing the internet provides a threat to one’s identity. 2) E-mails: When signing up for an email address one has to film a form where all the information is provided. Granted this information is secure and subject to tough laws but still there is no confirmed way of saying that this information cannot be leaked. Google for example tries to offer a personalized service with using that data. Once you email someone you are providing them with your name, other than that all the information that is sent in the email can also is accessed. Random monitoring of everyone’s emails is an extremely tough task and also against privacy. However due to certain laws ISPs are given the right to check a suspects emails and communication. In 2010 a court order (U.S v Warshak) did decide that even thought ISPs have the right to access private emails, for government access a search warrant will be required. 3) Browsing: Even simple browsing invades an

Cultural Event Report Essay Example | Topics and Well Written Essays - 500 words - 7

Cultural Event Report - Essay Example Being given an assignment to write a report on any type of cultural event, I have chosen to go with a musical performance. The Madison Square Garden Concert given by the famous Latin singer, Marc Anthony on February 14th, 2009, was one of his best performances ever. This might have been the best Valentine’s Day for couples as on that special day they could watch such a great romantic, perform live on stage, so many passionate love songs. The arena was packed with more than 20,000 people and it was obvious that the tickets were all sold out. I was overwhelmed after seeing so many people all in one place, but it was no surprise knowing of such a strong fan base Marc Anthony has. Although Marc Anthony was late to his performance, Louie Vega kept us occupied with his comedy and we waited for the singing maestro. Once he came on stage, it felt like the whole stage just got electrified. Though there were some rude comments earlier about him being late, all that was forgotten as soon as people had the first glimpse of him. The concert was a mix of his Latin as well as English hits. This compilation made it all the more interesting and songs that were hits long back were brought back to life through his amazing voice. The atmosphere was very lively and energetic and so were his performances. One would expect artists to be better singing in studios, but Marc Anthony was exceptional and sounded much better in the live performance. He was not out of breath at any point of time and had great control over his singing. It was clearly understood that lip-synching was not meant for a powerful singer like him. The crowd had more females, but even then the number of males was not that less. The audience consisted of people of all age groups. This shows that he appeals to everyone, irrespective of gender or age. In all the darkness among the audience, flashes never stopped, people had all sorts of gadgets recording the brightest

Caribbeanization of North America Essay Example | Topics and Well Written Essays - 1000 words

Caribbeanization of North America - Essay Example itians fled to the United States during the eighteenth and nineteenth century following political unrest in the mid 1790s, which is evident from their visible presence in contemporary American society. The continued migration of Haitians in large numbers was reminiscent of the prolonged political subjugation coupled with a severe dearth of opportunity followed by the ensuing economic hardships. The illegal migration of Haitians still continues in present day (Fox News, 2002). The Haitians are found in large numbers in various parts of the United States of America, especially, in New York and New Orleans where they migrated or were brought as slaves. The sheer number of Haitians in such popular metropolitan neighborhoods where they are highly visible as an ethnic population, account for the transformation of certain cultural habits, establishment of ethnic businesses including bakery shops, music, grocery stores, restaurants, etc which have heavy prominence to their respective cultures and ethnicity. The stores selling voodoo artifacts,provide a representation of predominantly Haitian culture. Besides the Little Haiti situated in the heart of Miami, signifies the settlement and amalgamation of the Caribbeans in America. Haitians are also seen in Louisiana where they were introduced in significant numbers between the years 1720 – 1780. Due to such large scale transformation of Africans in the locality, they soon outnumbered the whites; which is evident from the fact that blacks constituted a majority of the population in New Orleans, especially during the first four decades of the 19th century who eventually fled the regions following the surge in racial harassment and rising restrictions on slaves. The impact of Caribbean influence is however, apparent in American music, dance, arts, literature, as well as religious practices and politics. The Africans brought along with them their strong traditions and culture which eventually got merged with that of

Healthcare knowledge management Research Paper Example | Topics and Well Written Essays - 1000 words

Healthcare knowledge management - Research Paper Example This paper is a critical analysis of a qualitative healthcare study titled, Healthcare Knowledge Management: The Art of the Possible by Syed Sibte Raza Abidi. It was published by Springer-Verlag Berlin Heidelberg in 2008. Problem Statement Healthcare and the field of medicine are areas which are characterized by rich knowledge. However, this knowledge is often underutilized especially during times of care or need There is exponential growth, in the healthcare sector, in the understanding of diseases, procedures for  treatment  and measures of patient care.  On the other hand, this  significant  growth  has resulted in healthcare  knowledge  to  tend  to a flux because of the  generation  of new knowledge at a fast pace.  It is necessary to note that the utilization of this  knowledge  significantly impacts healthcare delivery, health outcomes and patient care. The ability of the clinical  personnel  or staff is also not congruent in the appropriate d issemination,  application  and  translation  of the healthcare  knowledge  that  is currently generated  in the clinical practice (Jackson, 2000). This form of knowledge is usually available in a different medium, but occurs in large volumes thus posing a challenge to the healthcare experts to be aware and  implement  the pertinent and  relevant  parts to the decisions of patient care. These decisions need to rely on the  most relevant,  appropriate  and  current  knowledge  available, and implement alongside the available  data  on point-of-care patient as well as in line with the therapeutic references of the patients. Recent studies have also proven that healthcare professionals have limited access and implementation of the current healthcare  knowledge, and this ultimately affects the most  sensitive  part  which is the optimal healthcare delivery to patients. Several surveys and studies have reported over 98,000 deaths of patient s each year due to preventable errors. Another study revealed that 11% patients admitted to hospitals experienced or encountered adverse events, 48% of the occurrences would  have been prevented  if the  right  and relevant  knowledge  is  applicable  (Bates et al, 2003). These evidences  show  the under utilization of the continuously generated healthcare  knowledge, which results to  wrong  clinical decisions, under utilization of resources, medical errors and high costs of healthcare delivery. Purpose and Research Questions Healthcare  knowledge  is  highly  critical in decision making, in clinical situations involving the diagnostic and therapeutic procedures. Implementation of this knowledge in the  correct  way ensures effective diagnostic decisions and  subsequent  working  therapeutic regimes. Decision making by clinical experts occurs in a cyclic  way  characterized by  application  of the healthcare  knowledge  in val idating the initial hypotheses, which meets the requirements of the final decision and deals with  potential  challenges (Montani  &  Bellazzi, 2002).  There is  dynamic  contextualization of the healthcare  knowledge  in interpreting the health status of a patient, and finding the right  treatment  interventions that suit each patient, in a  specific  situation  or clinical  condition.  The key to achieving such  successful  and  effective  decisions and treatment regimes is by making the  relevant, current and  correct  knowledge  available to  clinical  professionals in  line  to their  clinical  context. The author believes that the timely and effective use of such  knowledge  can  transform  the  potential  and  nature  of healthcare practices. This has the  sure  potential  of yielding  high  and quality levels of  team  care, patient care, patient centeredness, quality care, and cost eff ective healthcare (Bali &  Dwivedi, 2006). The aims of management of healthcare  knowledge  are to address the gaps in knowledge applicable to the system of healthcare,

Are we in recession and what effect will it have on the middle class Research Proposal

Are we in recession and what effect will it have on the middle class - Research Proposal Example This shows how many factors can work together to create a holistic idea about the current state of the economy. Many look to the mortgage industry and its impact on financial sectors for a more specific answer. The mortgage industry is currently affecting the consumer and banks in complicated ways. There is a lot of media coverage about it and there is at times the atmosphere of panic, with economists over-valuing the impact of the current mortgage industry and also predicting things that are in no way true. However, a recession is denoted by six months’ continuous drop in GDP, whereas the GDP has actually grown in recent quarters. Therefore, the impact on the consumer may be over-valued, but in any case, the recession has left lasting effects. â€Å"Home prices are now deflating at a 32% annual rate versus 8% six months ago. And the deflation is sure to intensify as the 4.6 million new and existing homes still sitting on the market find a clearing price† (Up, 2010). Th e mortgage industry currently also affects other zones of enterprise other than the middle class consumer, such as financial intermediaries including commercial banks.

Great Wilderness Debate Essay Example | Topics and Well Written Essays - 1000 words

Great Wilderness Debate - Essay Example Others take it as a cultural believe that a wilderness is an area that has been threatened by growth and development and regardless of what can be done the land cannot show any positive growth (Callicott and Nelson 6). The existing biodiversity set aside an alternative to preserve the land from extinction and the separation of people from nature indirectly suggest the creation that serves as an example of wilderness idea. This topic of wilderness has attracted most of the environmental philosophers and the community at large that innocently believed that the wilderness is a natural holy quiet place. To distinguish between wildness and wilderness, we can create a picture of something that may occur or can be possible in the future by inhabiting nature symbolically. Cronon tries to give and differentiate wilderness from wildness by defining it as the only preservation in the world (Cronon 7). His idea requires a thoughtful study since it is more concern with the creation of human cultu res and civilization in the world we are living in. Civilization on the other hand can be done in a manner that will prevent contamination of the beautiful environment rather than basing the idea to cultures and historical assumptions. We can learn to appreciate and preserve the small and unconventional pieces of land that surround us and be able to conserve and maintain the beauty of the wildness (Callicott and Nelson 541). Taking an example of a tree in a garden and the other one in an ancient place, we clearly see the importance of valuing both trees because by doing so we not only value them but even honor the importance of conserving our environment. It is good to honor any wild regardless of its physical position because a tree is not less wild when it is in the garden than it is in the ancient place. We should take into consideration the fact that the tree in the wilderness and that in the garden require the same factors for them to grow and reproduce and also respect the nat ure. We are to classify an organism as wild or tame according to its context and not by its constitution or position so as to mention the distinction between natural and artificial occurrences (Aitken 5). The belief that wilderness is a virgin pure inhabited land has to be set aside and reclamation of the lands be done in the right manner of conserving the entire land not necessarily the wilderness. Wilderness existed before human refinement expanded and will continue to exist long after the cultures have ceased to exist and the community should adopt and accept to live with these changes. The human-environment interaction has tamed the land in a contrary manner that has influenced and changed the existence of the wilderness by people trying to protect their needs without giving up custody of the land that could be damaged by nature. The mere presence of things done by people does not deprive the official state of wilderness since a wilderness exists in environments that naturally o perate with very minimal human interference. We should provide a safe and caring environment for the benefits of all biological systems and the universe as a whole so as to create a progressive and helpful human-wild interaction. Conservation tips

Asian American Stereotypes Essay Example for Free

Asian American Stereotypes Essay Pertaining to Tracy Lais article titled, Asian American Women, Lai discusses how stereotypes dehumanize people while turning them into objects to be manipulated. Lai touches on the topic of how Asian people and cultures are stereotyped as being inferior and exotic. The problem that Lai brings to our attention is that it is a struggle to be an Asian in America due to the fact that Asians have been denied political, economic and social equality in America. Lai also brings to our attention the die hard myth that Asians have made it in America, which is far from the truth. I sense that Lais argument is extremely effective due to the fact that stereotypes are not only seen among Asians, they are also seen in many other cultures and genders. For instance, women for years were battling for womans equality to be able to vote, and today women are still battling for equality in political and economic areas. In addition, African Americans are still trying to be accepted into certain political roles throughout our society. Since Tracy Lai is a Asian in America I feel that her argument holds great validity due to the fact that Lai shared her own personal experiences. By reading Lais personal feelings, it allowed me to understand her beliefs to a greater extent because I was able to see where she was coming from. Certainly I agree with Lais views because I have noticed that Asians are depicted as being inferior. For example, if you have ever seen a movie or a television show that had an Asian character, nine times out of ten the Asian character is depicted as being mathematicians, naive, and speaks with broken English. I have also noticed that there are very few Asian politicians, as well as very few women politicians, within our culture. I do not know if this problem stems from Asian Americans not having a historical/authoritative figure like Dr. Martin Luther King representing African Americans, and Susan B. Anthony representing womans rights to vote. However, I do know that Asians do not receive the same types of opportunities as others because they have been stereotyped for so long as being inferior. In addition, I feel that the reason why Asians may be seen as inferior individuals is because they were one of the last cultures to start a movement for equality that was inspired by other ethnic cultures. Because of this somewhat late movement, our culture has not been able to adapt to this change, like our culture has not adapted to women being paid the same as men. Lai brought to my attention that Asians are claimed to value education more than other minorities and Asians are said to have special intellectual affinities for math and science. Lai proceeded to raise the point that this is a racist rationale because this is implying that other cultures are not able to succeed in this type of area. For instance, I can relate to this statement because African Americans are said to be dominate in athletics, and they are also believed to have a higher vertical leap than others. I was offended when I heard this because I received a scholarship to Sacramento State for high jumping, and I am not African American. This example just goes to show you that stereotypes do dehumanize people and turns them into something they are not. In retrospect, Asians and other cultures are being denied political, economic, and social equality which is not equitable to these people. I feel that by reading Lais article has made me realize that stereotyping has no boundaries, because it is occurring in many different cultures and it is effecting many different people.

Gatorade - Marketing Project Essay Example for Free

Gatorade Marketing Project Essay The Gatorade Company makes the world’s leading sports drink. In part, this is due to its ubiquitous marketing strategies that can be seen almost everywhere. Gatorade is the official sports drink of the NBA, WNBA, MLB, NHL and MLS. It is also the official sports drink of the NFL and has become part of a famous tradition, the â€Å"Gatorade Dunk† where the winning athletes of the Super Bowl empty the Gatorade cooler over the coach. Gatorade has also been advertised by some of the greatest athletes in history; from Serena Williams, to Peyton Manning, to Olympic gold medalist Usain Bolt, to probably the most famous endorser in NBA great Michael Jordan. Gatorade makes several products including the G series which consists of pre-game, thirst quencher and post-game beverages. There is also the G Series Pro which consists mainly of sports nutrition products. Then there is G Natural which contains more natural ingredients. The Gatorade Company also makes Propel Fitness Water. The Gatorade Company was not always such a large company nor was it created by an existing beverage corporation. It was created as a necessity by the team in which it’s named after: The University of Florida Gators. Gatorade was created in 1965 by a team of five scientists led by Dr. Robert Cade. The beverage was created to improve the athletic performance of the university’s football team. When more than a dozen of the players had fallen sick due to dehydration from the intense heat and training, the scientists researched dehydration and what the body loses during immense activity. They found out that sugars, salts and minerals were required to hydrate the human body after immense physical activity; water alone was not enough. They created an electrolyte-carbohydrate drink and supplied it to the athletes. The results were phenomenal. The Gators were able to outperform their rivals, especially in the latter half of the game where exhaustion seemed to cripple their opponents. The Gators went on to win their first Champion ship and soon after Gatorade was adopted by other sports teams. Supplying the beverage became more and more difficult for the scientists as demand increased, and after failed attempts to commercialize it, Stokely-Van Camp acquired U. S. rights to the drink and Gatorade Inc. was incorporated in Florida in 1967. After much success, the coach of the Florida Gators suggested the winning formula to the coach of the Kansas City Chiefs. The Chiefs were impressed and used throughout the entire season culminating with a Super Bowl victory. Much of the growth of the Gatorade Company occurred when it was acquired by Quaker Oats, which bought Stokely-Van Camp for $220 million in 1983. It was under Quaker Oats that Michael Jordan, who was arguably the most famous and fast rising athlete at the time, became the celebrity spokesperson for the company. Sales skyrocketed and Gatorade was once again the leader as the sports drink market grew to $1 billion by 1994. Also during its ownership by Quaker Oats, the product went global. It was and continues to be sold in numerous countries and several continents successfully. It also expanded its product line to include more flavor varieties. Towards the end of the 1990’s the sports drink market grew to $2 billion. With its consistent success, Gatorade continued to launch new products including Propel Fitness Water. In 2000, PepsiCo, a multinational corporation focusing on beverages and snacks, acquired Quaker Oats for $13 billion. It bought over Quaker Oats primarily for the Gatorade brand, which is still one of the corporation’s largest and most successful divisions. Gatorade continued to grow because it renewed its contract with Michael Jordan, campaigned its â€Å"Is it n you? † ad, and also signed a host of new celebrity athletes. Today, Gatorade has over a dozen plants where it manufactures the products it sells and is still the leader in today’s $3 billion dollar sports drink market. Target Market Description The original target market for Gatorade was sports teams. In fact, it was originally only sold to sports teams. It spread from the Gators football team to other Gators teams such as basketball. It then spread to other college sports teams until finally it reached professional teams in the NFL. It spread team to team until it became the official sports drink of the NFL in 1983 and was used by over 70 divisions and college teams. Sales trends increased with the same rapid pace. In the early 1980’s Gatorade led the $200 million sports drink market. Net sales were recorded at $90 million in 1982 and grew exponentially in the following years. By the mid 1980’s net sales were recorded at $170 million. During the latter half of the 1980’s Gatorade marketed its famous Gatorade is Thirst Aid for that deep down body thirst, this along with televised adds, strategic placing of the product on sidelines during big games and a growing sports drink market raised net sales to nearly $900 million by the end of the decade. The demographics of the Gatorade G Series target market: * Traditionally active males, aged 18 to 25. They can be students, just starting their careers, or well established. * They grew up idolizing many different sports athletes and teams, which still have an influence. * They make a very wide variety of incomes because Gatorade is inexpensive. It could be anywhere from $10,000 to $60,000. * Education could vary also, most have at least high school level education and some have college or above experiences. * These types of consumers may also be interested in other sport-related clothing and accessories. They may be interested in terms such as jerseys, hats, shoes or anything that will show off their allegiance to a team, sport or player. * The G Series core target is the 13- to 17-year-old high-school athlete, while G Series Pros target is the 16- to 24-year-old who is in the business of being athletic, whether as an elite athlete or personal trainer. A more detailed look at the MRI report gives a great glimpse into the target market for the sports drink industry. As highlighted in the index, 18-24 year olds are the core target market. With an index of 174, that means 74% of that age range are more likely to drink sports drinks. Moving further up the age range, 18-49 year adults provide a tremendous opportunity for this market. As highlighted by their percent down (which indicates the percent of those persons out of everyone that consumes a variable), 78. 2% of the total population that drank sports drinks were of that age group. Capturing the teen consumer has been identified as a priority for the brand, with the CMO of Gatorade, Ms. Robb-OHagan, conceding that teens thought the brand was dated. Last years shift to G was meant to grab their attention. With that accomplished, she said, the brand has been working with teens to test and promote the new products. Through May, a mobile locker room is making its way to high schools, showcasing the G Series products. What were focusing on this year, from a marketing standpoint, is making sure that the high-school athlete understands the G Series, understands the three-part series, Mrs. Robb-O’Hagan said. If we land that strongly with the teen consumers, we have a lot of opportunity. A Reporter Report is complete with explanations of key numbers. Please note that all the numbers are based on the 2009 Fall MRI study, and that the projected numbers (000) are expressed in thousands. (Appendix A). Market Trends and Macro Forces According to the Beverage Marketing Corporation, the sports drink industry has actually shrunk in sales by 12. 3% from 2009. Considering that Gatorade holds over a 70% market share of the entire sports drink market, they saw losses in gallons produced by 15. 5% in that same year. In a more local look at the market, from 1986 to 2009, the geometric growth of the industry in America has been 11. 62%. However, considering the great growth for the first 19 years of its existence from 1986 to 2005 of 14. 3%, this number might be misleading. A more accurate picture can be painted by using the last 5 years, letting the state of the economy be fully reflected in growth. In this new scenario, the growth is at -. 27%. Gatorade markets not only to the athlete, but to the casual drinker as well: construction workers, restaurants, and families for dinnertime. Sales records for the sports drink brands for the year 2009 and 2010 are available in the Appendix B. Market Trends Changing Needs Gatorade being a sports drink primarily focuses on the needs of the athletes. The researchers believe that the athletes are looking for pre and post workout drinks. The average consumer is already consuming during the before-and-after occasion, said Sarah Robb-OHagan, chief marketing officer at Gatorade. Different consumers have different nutritional needs on game day vs. training days. What weve seen as weve developed these products is different consumers mixing and matching their own regime to meet their needs. In addition, in order to build long term brand loyalty Gatorade is focusing on target high school students between the ages of 13-17 years. What were focusing on this year, from a marketing standpoint, is making sure that the high-school athlete understands the G Series, understands the three-part series, she said. If we land that strongly with the teen consumers, we have a lot of opportunity. What are also sparking the changing needs in this market trend are consumers increasingly focusing on their health. They are conscious about the effects of beverages on their own bodies. According to Mintel, a consumer packaged goods monitoring service, some of the product areas with the highest growth were in the sports and meal replacement categories, which place a greater emphasis on nutrition. More beverage companies are focusing their attention on adding new nutritional benefits to their new products, promoting a product’s ability to enhance sports performance. As the consumers are growing increasingly conscious about the contents of the sports drinks and the needs of the athletes are changing, so is the change in formulations of sports drinks. It is getting even more complicated. Sports nutrition companies are looking at low glycemic sugars as functional sugar systems to enhance endurance in certain products. These include newer functional sweeteners, such as isomaltulose and trehalose. Gatorade has risen to this challenge of balancing innovation with market needs. Beverage World selected Gatorade as the Winner for Brand Reinvention when it released the G-Series which includes the three products: Prime, Perform and Recover for before, during and after work out respectively. Macro Forces There are many macro forces that affect the sports drink industry. Among the most toxic is the current state of the economy. As we have discussed earlier, the poor spending power of consumers has shifted demand to less expensive alternatives, such as water or vitamin infused drinks. As the recession begins to lag into the next year, the sports drink industry can expect sales volume to remain at current levels. Given that the U6 rate (the most comprehensive form of unemployment that combines both unemployed and underemployed) is at 17%, discretionary income will continue to be a hindrance on this industry. While our competitor analysis is fully developed in the coming sections, it should be pointed out now that competition plays a significant role in this industry’s macro forces. Currently, there are two main competitors, Gatorade and Powerade, or Pepsi and Coke, respectively. Unfortunately there is no room for consolidation in this domestic saturated market, so the competitive battles that spur between the two eat away at costs and sales. A recent example comes from a lawsuit between these two companies. An article in the Beverage Industry relating to the industry issues reported a clash between Coca-Colas Powerade and Pepsi-Colas Gatorade on a lawsuit over brand advertising. At issue was a Powerade Option ad that featured a drag race between horse-drawn carts, one of which was carrying 10 bales of hay and the other 50. The message was that 10-calorie Option allowed the 10-bale horse to win the race over the 50-calorie competitor. The lawsuit argued the ad sent the message that Powerade was more effective as a sports drink, as well as containing fewer calories. The matter was resolved in a matter of days, with Coca-Cola agreeing to modify the ad. Such trivial pursuits between the two are costly to the industry and companies themselves. In addition to the direct competitors, sports drinks are facing increased competition from bottled water like Vitamin Water and coconut water and nutritional drinks like skimmed milk and chocolate milk for hydration and nutrition. Coconut water, skimmed milk and chocolate milk are easy to produce and provide natural health benefits compared to the artificial electrolytes in popular sports drinks like Gatorade. While health concerns have had positive effects on the industry, there are also some negatives as well. A new study done by researchers at The University of Iowa suggests that the sports drink Gatorade erodes teeth faster than a carbonated soft drink. I dont think everybody realizes how erosive these things are, especially Gatorade and Red Bull, Leslie A. Ehlen, a student at the University of Iowa School of Dentistry tells WebMD. People need to be aware that all sorts of beverages can be causing dental erosion. Of course, this leads right back to another macro force in regulator procedures. Although in know will health issues like this loom over the industry’s ability to sell their products, the F. D. A (food and drug administration) can certainly dampen sales volumes if need be. The F. D. A has recently banned production of Four Loko as it the combination of caffeine and alcohol mix is extremely dangerous.

Globalisation In Early Childhood Education Essay

Globalisation In Early Childhood Education Essay Globalisation affects the countrys culture and economy development. There is impact of globalisation for children and families in both developed and developing countries. There are positive and negative implications for globalisations. In the developing countries, such as Africa, children were not supposed to view themselves as individuals on your own and without the constant intimate presence of others is the worst kind of punishment. (Penn, 2004) In this way, children may not be able to have his own decision and thoughts. People viewed themselves as a whole as community working as together. Children were trained to run errands from the moment they could toddle. (Penn, 2004) Children are to help out in the family and perform the given work the same as everyone. They are to work and contribute to the family. If they are encouraged to go to school, the family will have less helpers to support and they also face the challenge of funding their childrens education. It has also been experienced that although the majority of children in India today have access to school education, all of them are not receiving quality education for various reasons. (Govinda, 2011) One of the reasons could be the lack of funds to suppor t the childrens education as their families are already in poverty. It becomes a challenge to sustain a childs education throughout his life. However according to Penn (2004), rich countries notion of helpfulness and obligation is rarely seen as an integral part of childhood and bearing. They view it as immoral to deploy children into the workforce. Globalisation of early childhood education has positive impact in the more developed countries as they have the beliefs of providing education to the children and against the practice of letting children be breadwinners for their households. Another impact of globalisation of early childhood education has on the affluence and in poverty is in the area of language. In the case of Africa, the understanding of early childhood includes the virtue of togetherness called ubuntu which is reflected in their very own native language. Hence, communications are reflected in different meanings in different languages. For example, terms of respect, deference and gender are built into most African languages, and communication is meaningless without them. (Penn, 2004) It is mentioned that there is a limited range of countries (USA and Europe) which derived the contemporary notions of child development. (Sanders, 2004) The increasingly globalised world culture can result in certain ideologies about children and childhood will come to displace the vital diversity of experience of being a child. These ideologies derived predominantly from Western, affluent countries. The fact that English language is the world language will affect the int roduction of ideologies from western countries. Children from developing countries who do not have the chance to learn and practise English as effectively as pre-school and schooling experiences sometimes could do more harm than good for them to pick up the language skills due to mismatched of teaching methods. (Penn, 2004) The children may not appreciate the literacy skills that they should learn. On the hand, children from affluent countries are usually English speakers who see no need to learn another language since English is the universal language. In a way, they may be at a disadvantage as those who are multilingual or bilingual are naturally at an intellectual advantage. The implications of early childhood globalisations have been more receptive for developed countries than developing countries. In developed countries such as America, the government plays an important role in the country. It has a role in promoting early childhood education and care. (Penn, 2004) Government supportive of early childhood education will influence the parents thoughts and views about education. Funds to help in early childhood education area will improved in the quality of education. For example, employing skilled teachers and sending teachers for professional development to be updated with the latest information and skills. Now they are beginning to focus on childrens experiences before school. (Penn, 2004) They are very positive towards globalisation of early childhood education and care. All governments in most developed countires have a national framework for the development and support of Early Childhood Education and Care (ECEC). (Penn, 2004) It shows the government emphasis on the importance and commitment of ECEC. European countries are especially embrace these policies to help balance work life in families. It is viewed as public good. Unlike the case of developing countries, they have been facing potential negative implications for early childhood care and education. According to Penn (2004), developing countries has increasing number of women are seeking out to work. The women and their families are moving into the cities. Therefore, they would send their children in to childcare and mothers will be able to go out to work. The need of having childcare services would increase and proper education will be able to be delivered to children. However, there is a percentage of children who do not receive education or receive poor education in the cities. People pay for what they can afford, and poor people who cannot afford to pay fees either receive very poor service or none at all. (Penn, 2004) It is essential giving proper care and sending children to schools with proper education. The children most affected by poor quality schools and therefore facing problems of locational disadvantage; and the influence of gender and social background of children on their access to quality education. (Govinda and Madhumita, 2011) Working mothers are working leaves their children in the care of their older children or leaving their children without any care. Leaving children without any proper care leads to accidents to happen. Parents may not have the knowledge of leaving their children alone without any care or leaving them to the older siblings care. Older siblings may not have the experience and knowledge looking after young children too. Accidents or death may happen when negligence takes place. Another negative implication is that there is a mismatch of successful model for implementation of globalisation of early childhood education with the local traditions and context in developing countries. Based on Penn, she had done a research on the work of international donors agencies in the field of early childhood. She discovered that very often, these agencies would take into the child developement theory from the developed countries in order to implement initiatives in developing countries. The full implementation of such initiatives in developing countries can cause resistance and incorporation. It is inevitable to have modification for effectiveness. Historical and cultural influences may not seem to impact early childhood education but they are very important in understanding why things are the way they are. (Jackson and Fawcett, 2004) In Mongolia, World Bank and other international agencies were willing to invest money in to help Mongolia to reform.(Penn, 2004) However, money were accepted but reforms could not take place. Donors tried to promote community participation but it was not favoured by the local people as their best understanding is home place. Therefore it is meaningless for donors to help them. Reform ideas had to be stopped. When initiatives or funds were given to the needed country, the people in the country may not work and tends to rely on the funds to support themselves and family. They do not see the importance to work to improve in their home economy. They lack capacity of they deemed too lazy or dishonest to undertake the work that is necessary. (Penn, 2004) It becomes a cycle of helping the country and it may not be constantly other countries to help all the time. Globalisation has open the door for reform in affluent countries and countries in poverty. There are positive and negative impacts and implications as it challenged the norms, the identities and belief systems of the countries. In globalisation, children in poverty-stricken countries are given the opportunity to attend schools. This will help the countrys economy as their human resource is more well-trained and prepared for the future. In globalisation, there are measures and policies in place to encourage women to join the workforce. Mothers are encouraged to enter the society to work. When both parents are out to work, it will help in earning more family income. However, the negative implications of globalisation for developing countries have to be well-managed. There should be room for improvement, modification and review. One of the ways is that the trend is for professionals from developing countries, such as South Africa, to fill gaps in the labour market in developed countries such as the United Kingdom. (Sadhana, 2009) In this case, workers from developing countries have the chance to earn more income and boost the economy and have sufficient funds to provide their children with a good early childhood education. There is still room for research in the area of globalisation of early childhood education so as to reap its full potential in both developed and developing countries. Word Count : 1530

Slavery During the 1800s :: Slavery Essays

Slavery in the eighteenth century was worst for African Americans. Observers of slaves suggested that slave characteristics like: clumsiness, untidiness, littleness, destructiveness, and inability to learn the white people were â€Å"better.† Despite white society's belief that slaves were nothing more than laborers when in fact they were a part of an elaborate and well defined social structure that gave them identity and sustained them in their silent protest. In their quarters, slaves expressed themselves with some what more freedom from white slave owners. Religion provided a feel of similar freedom and also gave slaves mental support. By attending church, slaves created a Christianity that emphasized salvation for every race, including slaves. To avoid over work slaves tried to work at their own pace and resist speedups. Some of the techniques they used to prevent work were to fake illness or pregnancy, break or misplace tools or fake ignorance. Unless slaves lived near free territory, or near a city where they could blend into a free black population, they knew that permanent escape was unlikely. Only rarely, did a large group of slaves attempt a mass escape and maintain an independent freedom for long periods of time. On numerous occasions groups of runaway slaves either attacked white slave patrollers or tried to bribe them. When slaves became desperate enough, they openly resisted their masters. Numerous examples show how slaves refused to accept punishment and battled with their white masters who were trying to give punishment. Slave resistance was rarely successful because most masters would not tolerate it. Whether slaves physically or verbally opposed a white man it was dangerous. Slave’s masters consistently tried to erase African culture from their slave’s memories. They insisted that slavery had rescued blacks form the barbarians from Africa and introduced them to the â€Å"superior† white civilization. Some slaves came to believe this propaganda, but the continued influence of African culture in the slave community added slave resistance to the modification of African culture. Some slaves, for example, answered to English name in the fields but use African names in their quarters. The slave’s lives were filled with surviving traits of African culture, and their artwork, music, and other differences reflected this influence. Slaves also injured themselves to avoid work, punishment, or sale. They cut off their own fingers, hands, toes, or feet, and disfigured body in various other ways to make themselves less valuable slave property.

Wireless: from Marconis Black-box to the Audion :: Wireless: from Marconis Black-box to the Audion

Wireless: from Marconi's Black-box to the Audion Wireless is a methodical account of the early development of wireless telegraphy and the inventors who made it possible. Sungook Hong examines several early significant inventions, including Hertzian waves and optics, the galvanometer, transatlantic signaling, Marconi's secret-box, Fleming's air-blast key and double transformation system, Lodge's syntonic transmitter and receiver, the Edison effect, the thermionic valve, and the audion and continuous wave. Wireless fills the gap created by Hugh Aitken, who described at length the early development of wireless communication, but who did not attempt "to probe the substance and context of scientific and engineering practice in the early years of wireless" (p. x). Sungook Hong seeks to fill this gap by offering an exhaustive analysis of the theoretical and experimental engineering and scientific practices of the early days of wireless; by examining the borderland between science and technology; depicting the transformation of scientific effects into technological artifacts; and showing how the race for scientific and engineering accomplishment fuels the politic of the corporate institution. While the author succeeds in fulfilling these goals, the thesis, it seems, is to affirm Guglielmo Marconi's place in history as the father of wireless telegraphy. Wireless begins with a brief discussion of the 1995 centennial of the invention of radio by Marconi and a rebuttal by the British historians who oppose this claim. Using underused or previously overlooked or perhaps ignored resources the author disproves the claims against the originality and ingenuity of Marconi's 1897 patent on wireless telegraphy. While credit is given to several British scientists and engineers and their scientific discoveries and inventions, it was Marconi, a practitioner, who made the first significant breakthrough in practical wireless telegraphy when he "connected one end of the plate of the receiver, and one end of the transmitter, to the earth" (p. 20). Marconi transformed these scientific effects into wireless technologies and then exploited them for commercial purposes. The focus of British scientists and engineers on optical analogies, scientific experimentation and demonstration, and the fear of British national interests becoming monopolized (particula rly by a foreigner) are the primary reasons for the dispute surrounding Marconi's patent. (By 1897 it was clear how wireless telegraphy would impact military interests.) The author shows in great detail how British scientists and engineers, namely physicist Oliver Lodge, J. J. Thomson, Minchin, Rollo Appleyard, and Campbell Swinton, deliberately constructed false scientific and social claims to discredit the originality of Marconi's patent.

The Transformation of Jack in William Goldings Lord of the Flies Essay

The Transformation of Jack in William Golding's Lord of the Flies        In the novel, Lord of the Flies, Jack is the character that experiences the most change. Jack begins the novel as a somewhat arrogant choirboy, who cries when he is not elected leader of the island. Jack is gradually transformed into a vicious killer who has no respect for human life. Through a series of stages, such as leading the choir, leading the hunting tribe, wearing the mask, killing Simon, separating from the group and intentionally killing Piggy, Jack degenerates from a normal, arrogant school boy into a savage beast. At the beginning of the novel, Golding describes Jack's physical appearance as "inside the floating cloak he was tall, thin and bony; his hair was red beneath the black cap. His face was crumpled and freckled and ugly without silliness" (20).   Jack's original intentions were to keep an organized group on the island. Jack agrees with Ralph when he brings the group together, saying, "I agree with Ralph. We've got to have rules and obey them. After all, we're not savages. We're English, and the English are the best at everything. So we've got to do the right things" (42).   Although originally portrayed as a pretty normal boy, evidence of his hostility begins to emerge. While Piggy is talking, Jack exclaims, "you're talking to much. Shut up fatty" (21).      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Jack is made the leader of the hunting tribe. He and his hunters have much trouble trying to hunt and kill a pig. Since he was raised as part of a sophisticated and wealthy family in England, he has not had any experience with hunting before. He struggles to become a hunter. But Jack is shown to have savage urges early. The author says, "he [Jack] tried to convey the... ...a vicious killer who has no respect for human life.    Works Cited Magill, Frank N., ed. Masterplots. Vol. 2. Englewood Cliffs: n.p., 1949. 3 vols. Matuz, Roger., ed. Contemporary Literary Criticism. Vol. 58. Detroit: Gale, 1990. 68 vols. Michel-Michot, Paulette. "The Myth of Innocence,". Matuz 175-7.    Comments You have a solid discussion of Jack's transformation as well a good grasp of your language and grammar.   Your introduction and your conclusion should be more detailed. In the introduction you should introduce the novel, itself, and introduce your topic.   Why is a developing character important to the development of the novel?   Your conclusion should discuss how the change in Jack's character has affected the rest of the group, how it has affected the plot, and perhaps, why Jack's character degenerated instead of improving.

Consumer Society Essay

Write an essay that outlines the view that a consumer society is a divided society. In response to this statement, there needs to be consideration as to whether or not a consumer society, like the one we live in in the UK, is a divided one or not and if so then where these divisions are displayed. Therefore throughout this essay, I’m going to explore some potential divides within society, specifically looking at division between the rich and poor, able-bodied and less able, and lastly the division created between those who have power to influence where we shop and those that do not have as much power, drawing on the example of supermarkets vs. small shop keepers on the high street influencing the consumer public. I will be using ideas from social scientists such as Bauman and Susman to further illustrate my points. As I examine evidence on potential divisions I hope to conclude that the consumer society, in which we live in, is moreover a divided one. Good, well done a cracking introduction here Gwen. This is just fine. Firstly, it could be argued that a division can be seen in a consumer society between the rich and poor. Because we live in a society where you are judged by what you consume, if you do not have much money to consume in the first place then it’s easy to see how someone who is poor may feel lesser or on the outskirts. What we ‘are in to’ and therefore what we consume not only gives us our identity and personality in the contemporary UK (Susman, cited in Hetherington, 2009, p 42), but also gives us our value within society. Kevin Hetherington in chapter one of the material lives strand, shows us a graph that displays what the average weekly household expenditure on main commodities and services in 2007 (Hetherington, 2009, p 24).*1* Transport is seen to be the top weekly expense, as it’s an essential. People might need to travel to work in order to make money for a consumer lifestyle; however the second highest expenditure was, surprisingly, recreation and culture. This category was higher than food and non-alcoholic drink. Hetherington describes this piece of evidence as ‘noteworthy’ presumably because it highlights how our society has become a consumeristic. We spend more money on things we ‘are in to’ than groceries in a week. If you are poorer than the average person in the UK, then it would be very difficult to fit into a society that revolves around consuming when you cannot. *2* Zygmunt Bauman depicts this division between poor and rich in his concept of the seduced and the repressed (Bauman, cited in Hetherington, 2009, p25+26). According to him, people that live in contemporary western society can be roughly put into two categories. The seduced being those who are able to ‘consume effectively’; they are employed, or young and good looking or have a particular skill that is valued financially within society. The repressed might be those that are old without a good pension, or the homeless. These people are repressed as they, more often than not, do not have the means to consume effectively and are therefore valued less in society. This causes a division as they are likely to not feel accepted by the majority who are able to consume. *1* Good content but try to be briefer, no need at all to refer to the module: â€Å"Hetherington displays a graph showing average household expenditure in 2007 (Hetherington, 2009, p 24)†.* *2* Here is where you could helpfully split this paragraph, the first section could have your main point emphasised again and then this would make a good paragraph on its own. People with disabilities might also be seen to fit into the repressed category Bauman speaks of, as they are not always able to go shopping for themselves and a lot of their money arguably goes on facilitating a life in which it is hard to get around. Furthermore, people who are mentally disabled might not have the capacity to know what sorts of things to consume in order for them to fit in with the latest fashion or with the people they’d like to be friends with. Additionally, people that are physically disabled might not only feel excluded by not having the means to consume effectively and therefore fit in with others, but may also be physically excluded as most shopping malls or places of social activity do not cater for someone who is physically impaired. Most shopping malls in particular have escalators, or stairs, or walkways without railings which means those who are disabled are not able to go into these places. This creates a divide between those who are able and those who are less able and can be seen to convey, whether it’s fair or not, that in society, there are winners and losers, people who lose out and people who are winning in the capitalistic race. Excellent content, I appreciate this is your own approach but it is relevant. However, if you find a suitable brief quote from the course it would be better evidenced, you can always do this appropriately but paragraphs without references just show you are not using course material and drop your marks down. This depiction of winners and losers within society is further seen in the tension between supermarkets and small shop keepers on the high street, which can also be described as those that have the power to influence where we shop and those that do not have as much power. This tension is evidently seen in the local market statistics and the falling number of independently owned shops, as well as factory surveys and local case st udies that highlight poverty and hardship (Allen, 2009, p93). Farmer’s markets and independently owned shops on the high street were once the most popular places to shop and were seen by some to contribute to the feeling of community in towns and small cities. *2* However in contemporary consumer society the majority of people are shopping a lot more at big supermarkets and chain stores, resulting in smaller shop keepers going out of business. Consumers may argue here that in supermarkets there’s a lot on offer and for a cheap price. Furthermore, supermarkets sell a huge range of different products, ranging from food to furniture to DVDs (‘Evidence in the social sciences’, 2009, track 1). People these days want all the trappings that come with a consumer lifestyle, and at supermarkets they can get these things for cheaper prices compared with independently owned stores, which appeals to the masses. *3* It is obvious to see how independent store owners and market stall owners may feel some animosity towards supermarket s, causing a power-play division. Excellent content and referencing from various sources, well done *3* You have too much of your own opinion in the next to last sentence here, also you need to mention Dennis Wrong’s theory of zero-sum and positive sum games ( Allen, 2009, p. 70). On the other hand however, supermarkets may argue that their shops contribute to regeneration on the high street as people who might not live in the area are drawn to it because of these mega stores and therefore more people are drawn to high street shops. Furthermore, national market statistics could also be seen as favourable to supermarkets. *4* People are drawn into buying more through these big chain stores therefore the economy is not going downhill. Although, the question arises: to what expense? *5* Supermarket owners say that the exploitation of people working in sweatshops still benefits the workers, as factory visits and local wage level comparisons suggest improved living standards (Allen, 2009, p93). However one might argue that this is true yet the workers are not in a position to protest as, if they do, the supermarkets will always find other people who are desperate to earn money, in that same country or another, who will work for them. *2* This might create a divide in consumer society between those who want to carry on consuming without worrying who’s expense it might be at or if the environment is suffering because of it, and those who care about the exploitation of people from third world countries and how the exportation of goods from countries that are far away increases our carbon footprint. *4* We may be a consumer society, but more and more people are becoming aware and active in world-wide issues like poverty and global warming. This creates a divide between those that are environmentally aware and retailers/ shop owners that have workers in third world countries and are exploiting them. Again, excellent content *4* needs referencing more, quantitative evidence can be shown by the inclusion of a few relevant figures with a reference rather than a word discussion *5* do not include extra questions here, just answer the one set In conclusion, it plausible to say our society is seen to be divided in many different ways. The points I have explored, not only show the many divisions that come up in a consumer society, but also propose the question: is a consumer society a sustainable one? Furthermore, is all that we consume globally sustainable? It is possible that our rate of consumption will one day come to a halt. Additionally, one might argue that the many divisions that are created not just between the general public but between shop-owners show that there are cracks beginning to form in our society.